Search engine optimization these days is more significant than ever and it is essential for every webmaster to understand the true meaning of SEO as well as the potential benefits it creates for every business. SEO is an integral part of any digital marketing strategy.

Search Engine Optimization or SEO is a process of making a web page easy to find, easy to crawl, and easy to categorize by search engines. SEO determines the website’s rank to be higher or lower on the search engines. It helps to drive customers towards your business via online platforms. A good SEO makes a website rank in the first page of SERP and it is seen most people browse through first two pages of the SERP.

In today’s competitive world, SEO is very important and serve millions of users everyday looking for answers to their queries or for solutions to their problems.  Search Engine Optimization is important for many reasons. Let us take a look.

  • An effective SEO strategy would definitely work and improve search engine ranking of your websites.
  • By improving the search engine ranking of the website, it can help you put ahead of the competition. If two websites are selling the product, the website that has done SEO is more likely to get more customers than the other one.
  • It significantly helps in promotion of website or brand. Users find when they find website in higher ranking sometimes involves in sharing it on social media platforms like FaceBook, Twitter, Instagram etc.
  • Apart from good ranking on search engines, good SEO practices also improve the user experience and usability of a web site.
  • Majority of search engine users are more likely to click on top 5 suggestions in the results page. If your website has done a proper SEO it is possible to take advantage of this and gain more visitors to the website.

Above points provides understanding about SEO and its importance. Dion Digital Design is a 360 degree solution agency providing services such as SEO , SEM, SMO, Branding, Web development, Content Marketing, Print advertising and much more .We believe in creating brand equity for our clients and making them iconic and superior in the hearts and minds of customers today and tomorrow.